Summary of Bull's Eye Investing

Targeting Real Returns in a Smoke and Mirrors Market

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Bull's Eye Investing book summary
Even when the stock market offers only ill tidings, the value investor can still get healthy returns.


9 Overall

9 Applicability

9 Innovation

8 Style


This is a very good book about investing and market behavior. Readers should be forewarned that author John Mauldin may have some bias in that he is an advisor and money manager with a big commodities practice. Nevertheless, pay close attention to his evidence and the case he expounds here. Mauldin marshals numerous studies to indicate that a secular extended bear market is upon us and that it may be a long, long time before stock markets recover strength and surpass their present levels in inflation-adjusted terms. He suggests that a further drop of as much as 50% may be in the cards and, in case you aren't already scared, he supports his contention with solid evidence. Mauldin offers you a number of plausible alternatives for managing your money. finds that one of his book's great merits is that it calls attention to a potentially dark scenario that most investment coverage ignores.

In this summary, you will learn

  • What the sobering facts about investing and the market are
  • What data counters the optimistic sales pitches of brokers and investment promoters


The Bear
We have entered a radically different time. This is a time in which no one will talk about a "new economy" or laws of economics that are fundamentally alien to the laws that have governed the market throughout history. The market moves in long steps, sometimes as long...
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About the Author

John Mauldin is president of Millennium Wave Advisors, LLC, an investment advisory firm, and president of Millennium Wave Securities, LLC, a member of the NASD. He is also a commodity pool operator, a commodity-trading advisor and an introducing broker.

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    Wiley, 2011


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