Do you remember the Wienermobile – the 27-foot-long, 11-foot-high metal hot dog on wheels that blasts the Oscar Mayer Weiner Jingle as it passes you by? Well, it’s got a new driver: The Brazilian private equity firm 3G Capital has taken the wheel and is steering Kraft Heinz in a new direction. Fortune editor Geoff Colvin untangles the complex web of food company acquisitions and pays close attention to the grab-and-slash tactics of 3G. Colvin gives a clear and fair assessment of 3G’s strategy, economic effects, obstacles and future. getAbstract recommends his analysis to global economy enthusiasts, stock market investors and bologna fans.
In this summary, you will learn
- How Brazilian investors group 3G Capital restructures the companies it buys,
- Why 3G’s strategy has worked until now and
- Why 3G’s investing model faces some serious challenges ahead.
About the Author
Geoff Colvin is a broadcaster, speaker and Fortune editor.
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