Summary of Simple Numbers, Straight Talk, Big Profits!

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Simple Numbers, Straight Talk, Big Profits! book summary


9 Overall

10 Applicability

8 Innovation

8 Style


Certified public accountant Greg Crabtree and business journalist Beverly Blair Harzog outline “four keys” to profitability and challenge American entrepreneurs and small-business owners to rethink their accounting practices. They show why proprietors should pay themselves a market-based salary, earn a pretax profit of at least 10% of revenue and derive the maximum productivity out of every dollar they spend on labor. This book has a strong US focus, especially regarding the US tax system, but interested non-US readers can also garner some tidbits of practical advice. getAbstract recommends this clear and practical treatise to entrepreneurs, small-business owners and financial professionals.

In this summary, you will learn

  • How to use your company’s financial reports to build profitability,
  • How to maximize your employees’ productivity and
  • How to forecast future earnings.

About the Authors

Greg Crabtree founded Crabtree, Rowe & Berger, a certified public accounting firm for entrepreneurs, in 1986. Beverly Blair Harzog has written for CNNMoney and FoxBusiness.



The “Four Keys” to Profitability
To address the most commonly recurring problems in business, entrepreneurs should learn to manage the four keys to profitability: “the owner’s salary, profit, labor productivity” and “business physics.”

Key 1: The Owner’s Salary

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    Daniel Bravo 4 years ago
    Cuatro recomendaciones interesantes sobre el manejo financiero en PYMES. Me llevo el enfoque del 75% hacia el pronóstico y del 25% hacia los resultados.
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    Omar Shamsaldeen 5 years ago
    very good audio book
    • Avatar
      Patrick Brigger 4 years ago
      totally agree, great summary

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