Summary of The Sneaker Market and Why It Matters

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The Sneaker Market and Why It Matters summary
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Rating

8 Overall

7 Importance

10 Innovation

8 Style

Recommendation

Nike customers, via the US resale sneaker market, collectively earn more profits annually than Sketchers, Nike’s closest retail competitor. Josh Luber, founder of the sneaker analytics company Campless, examines this phenomenon and unveils a whole world of potential investment opportunities that extends far beyond shoes. getAbstract recommends Luber’s refreshing, offbeat talk to anyone with an interest in collectibles and alternative investments.

In this summary, you will learn

  • Why the unregulated resale market for sneakers is so lucrative,
  • How it resembles the illegal drug trade and the stock market, and
  • How it demonstrates the potential for a “stock market of things.”
 

About the Speaker

Josh Luber is the founder of Campless, a firm that analyzes and issues data on the collectible sneaker resale market.

 

Summary

Nike first sold the Air Jordan 3 Black Cement – the sneaker that made Nike the brand it is today – in 1988 and rereleased it four times. When Nike reissued the legendary sneakers in 2011, they sold out in minutes and, moments later, were reselling online for up to three times the $160 retail cost. Four years later, eBay still features more than 1,000 pairs of Air Jordan 3 Black Cements. However, this is not unusual for a Nike shoe. Nike releases two or three new limited edition sneakers every week, luring lines of people to retail outlets and selling out online. What began in 1988 as a passion shared by a few sneaker aficionados, or “sneakerheads,” has grown to a $1.2 billion market in the United States alone, where secondary sellers trade more than nine million pairs of shoes annually. The resale market for sneakers offers a legal, user-friendly but unregulated investment opportunity.

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