Millennials are an economy’s productive engine, so it’s revealing to see what this demographic is planning for its financial future. This Nielsen global survey discovers that while Millennials in China, India, Brazil and the United States share common life experiences – getting an education, buying a first home, having children – they express different cultural values and attitudes toward money and saving. getAbstract suggests this report to financial services marketers for its insights into what financial advice and products Millennials will need in the years ahead.
In this summary, you will learn
- How “upscale, tech-savvy Millennials” in Brazil, China, India and the United States are planning for their financial futures;
- What different concerns this generation faces in each economy; and
- Why these affluent populations present a great opportunity for financial services firms.
About the Author
Nielsen is a worldwide information and consumer behavior measurement firm.