Summary of Upscale Tech-Savvy Millennials

Looking for the report?
We have the summary! Get the key insights in just 5 minutes.

Upscale Tech-Savvy Millennials summary
Start getting smarter:
or see our plans

Rating

7 Overall

7 Importance

8 Innovation

7 Style


Recommendation

Millennials are an economy’s productive engine, so it’s revealing to see what this demographic is planning for its financial future. This Nielsen global survey discovers that while Millennials in China, India, Brazil and the United States share common life experiences – getting an education, buying a first home, having children – they express different cultural values and attitudes toward money and saving. getAbstract suggests this report to financial services marketers for its insights into what financial advice and products Millennials will need in the years ahead.

In this summary, you will learn

  • How “upscale, tech-savvy Millennials” in Brazil, China, India and the United States are planning for their financial futures;
  • What different concerns this generation faces in each economy; and
  • Why these affluent populations present a great opportunity for financial services firms.
 

About the Author

Nielsen is a worldwide information and consumer behavior measurement firm.

 

Summary

Millennials, those born between 1980 and 1996, “have come of age in the direst economic circumstances since the Great Depression.” Yet most of this demographic group in Brazil, China, India and the United States remains upbeat about its current and future financial prospects. That’s good news for their...

More on this topic

By the same author

Consumer Confidence
Consumer Confidence
7

Customers who read this summary also read

The New Face of Wealth and Legacy
The New Face of Wealth and Legacy
8
A Digital Future
A Digital Future
7
Cryptoassets
Cryptoassets
8
The Death of Homo Economicus
The Death of Homo Economicus
8
The Value of Debt in Building Wealth
The Value of Debt in Building Wealth
8
The Rise and Fall of Nations
The Rise and Fall of Nations
7

Related Channels

Comment on this summary