Summary of Upscale Tech-Savvy Millennials

Looking for the report?
We have the summary! Get the key insights in just 5 minutes.

Upscale Tech-Savvy Millennials summary
Start getting smarter:
or see our plans


7 Overall

7 Importance

8 Innovation

7 Style


Millennials are an economy’s productive engine, so it’s revealing to see what this demographic is planning for its financial future. This Nielsen global survey discovers that while Millennials in China, India, Brazil and the United States share common life experiences – getting an education, buying a first home, having children – they express different cultural values and attitudes toward money and saving. getAbstract suggests this report to financial services marketers for its insights into what financial advice and products Millennials will need in the years ahead.

In this summary, you will learn

  • How “upscale, tech-savvy Millennials” in Brazil, China, India and the United States are planning for their financial futures;
  • What different concerns this generation faces in each economy; and
  • Why these affluent populations present a great opportunity for financial services firms.

About the Author

Nielsen is a worldwide information and consumer behavior measurement firm.



Millennials, those born between 1980 and 1996, “have come of age in the direst economic circumstances since the Great Depression.” Yet most of this demographic group in Brazil, China, India and the United States remains upbeat about its current and future financial prospects. That’s good news for their...

Get the key points from this report in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category