Volkswagen’s admitted deception involving diesel car emissions in 2015 violated the standards on which the German automotive industry stakes its vaunted worldwide reputation. In one ethical breach, a single firm’s conduct negatively affected the US sales, stock prices and consumer opinions of other German carmakers. In this technical but compelling report, academics Rüdiger Bachmann, Gabriel Ehrlich and Dimitrije Ruzic present an important look at the power of reputation in business. getAbstract recommends their analysis to policy experts and executives.
About the Authors
Rüdiger Bachmann is an associate professor at the University of Notre Dame. Gabriel Ehrlich is an assistant research scientist at the University of Michigan, where Dimitrije Ruzic is a PhD candidate.