Philip J. Romano is "an idea man at heart." The innovative restaurateur launched multiple successful U.S. franchises, including Fuddruckers and Romano’s Macaroni Grill. He discovered that people would pay for his concepts, so he kept thinking and opening new restaurants. In this chatty, inside-flavored autobiography, he shares his creative processes and the principles that guide his business decisions. He knows the hot dinner business cold, and doesn’t mind saying so. getAbstract dishes up this light, entertaining read to those who are interested in entrepreneurial success stories or to anyone who wants an insider’s view of the restaurant business.
In this summary, you will learn
- How theme restaurant innovator Philip J. Romano succeeded;
- What principles guide his creative process; and
- How giving customers "psychological ownership" solves problems and boosts sales.
About the Author
Philip J. Romano has more than 40 years of experience in the restaurant business. His national chains include Fuddruckers, Romano’s Macaroni Grill and eatZi’s.