Digital technologies in retail can help form better connections with customers and improve operational efficiency. In this report, Peter Burggraaff, Marc Schuuring and Bill Urda from The Boston Consulting Group describe available digital solutions and suggest four ways for retailers to maximize the impact of digital strategies in their stores. Some of the presented ideas might not be new to seasoned retailers. Yet getAbstract still recommends these digital approaches to both brick-and-mortar store operators and online retailers who want to provide their customers with an improved and fully integrated shopping experience.
About the Authors
Peter Burggraaff is an associate director at the Boston Consulting Group’s office in Amsterdam, where Marc Schuuring is partner and managing director. Bill Urda is a knowledge expert and team manager at BCG.
Instant access to over 20,000 book summaries
Discover your next favorite book with getAbstract.
See prices >>
Stay up-to-date with emerging trends in less time.
Learn more >>