Review of Fred 2.0

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Fred 2.0 book summary

Editorial Rating



  • Innovative
  • Applicable
  • Inspiring


Mark Sanborn returns with the “2.0” version of his The Fred Factor, about real-life mailman Fred Shea. Sanborn writes in crisp, clear, short sentences, so you can easily digest and remember his examples. His slightly familiar stories and positive guidance will offer a hand to everyone who found value in The Fred Factor, to students and to those seeking a warm welcome to self-help.

About the Author

When Mark Sanborn is also the author of The Fred Factor, You Don’t Need a Title to be a Leader, The Encore Effect, The Potential Principle and Up, Down or Sideways.

Building on the original “Fred principles,” you can learn to do your best and serve others with excellence and love.

Mark Sanborn returns to his true story of Fred Shea, a postal carrier known for his high standards and dedication to service. Sanborn taught millions of people Fred’s four life principles:

  1. Every person makes a difference.
  2. Relationships are foundational.
  3. You should always add value.
  4. You can reinvent yourself again and again.

As “a Fred,” Sanborn explains, you go the extra mile because you want to, not because you feel obligated. You gain the satisfaction of knowing that you did your best, which requires commitment and effort.

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