Summary of Frenemies
From FRENEMIES by Ken Auletta.
Summarized by arrangement with Penguin Press, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC.
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- Insider's Take
Traditionally, ad agencies collected a commission on their clients’ ad buys, plus a percentage of ad production costs. In addition, they secretly got kickbacks from media companies. This profitable business model is eroding as ad agencies face competitive threats from internet platforms. Media analyst Ken Auletta reports that many companies now create and place their own ads,and that technology might further supplant agencies in the future by automating their work. His inside report will appeal to those in the marketing industry, and general readers will appreciate Auletta’s emphasis on advertising’s societal impact.
About the Author
Ken Auletta has written the “Annals of Communications” profiles for The New Yorker since 1992. His bestsellers include: Three Blind Mice, Greed and Glory on Wall Street, World War 3.0, The Highwaymen and Googled.
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