Summary of From Startup to Exit

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From Startup to Exit book summary

Editorial Rating

9

Qualities

  • Applicable
  • Concrete Examples
  • Insider's Take

Recommendation

Serial entrepreneur Shirish Nadkarni, who has successfully started multiple consumer companies, condenses his specialized knowledge and expertise into this comprehensive text about tech start-ups. Nadkarni explains that planning, organizing and running a technology company requires establishing a competitive position in a targeted sector, coping with contingencies, making a profit, securing the funds to scale up and, eventually, exiting with a big payoff. Aspiring tech moguls will want to read this practical guide to launching and sustaining a start-up.

About the Author

Shirish Nadkarni is the founder of mobile wireless email pioneer TeamOn Systems and the cofounder of Livemocha, the world’s largest language learning site.

Summary

Successful technology entrepreneurship requires a good idea, smart founders, strong funding and the proper exit strategy.

Most entrepreneurs can’t navigate the start-up journey alone. They face many demanding requirements, beginning with a viable start-up concept based on a competitive idea and considerable research, which should include extensive interviews with potential customers.

Developing the correct fit between your product and its market is crucial. Without that fit, your start-up will falter, no matter how much funding you secure.  

Begin with a strong, capable team of founders. Either you or your co-founder should be a technical expert in your primary operational area. You both should possess sound business instincts and the ability to think and act strategically. You and any other start-up principals must be good salespeople. Start-ups must sell, all the time.

Your founding team should develop and implement smart marketing ideas, including “go-to-market” and search-engine-marketing (SEM) strategies, an effective advertising and public relations program,&#...


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