Summary of Gap Selling
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
- Well Structured
- Concrete Examples
Selling B2B products or services is difficult. Customers have a million reasons not to buy. Salespeople may devote months to closing a deal, only to lose out at the last minute over a minor issue or a few dollars in price. Thus, salespeople can’t afford self-inflicted mistakes that block their success. Sales coach Keenan – who goes by only one name – offers his logical “gap selling” strategy to help salespeople overcome errors and improve results. Despite the occasional use of vulgar language, Keenan explains his inventive tactics in impressive detail.
About the Author
Sales coach Keenan, who goes by only one name, is CEO and president of A Sales Guy Inc. He also wrote Not Taught: What It Takes to be Successful in the 21st Century.
Instant access to over 22,000 book summaries
Discover your next favorite book with getAbstract.
See prices >>
Stay up-to-date with emerging trends in less time.
Learn more >>