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Gen Z Trends Report
Report

Gen Z Trends Report

Zebra IQ, 2020


Editorial Rating

9

Qualities

  • Eye Opening
  • Concrete Examples
  • Engaging

Recommendation

Generation Z – diverse, well-educated, politically active and digitally native – is shaping perspectives and influencing culture online and offline. In a living report for Zebra Intelligence available in the form of a slide deck, Tiffany Zhong – Zebra’s founder and CEO, and an expert on marketing to gen Z – offers a wealth of insights to empower brand managers to win on social media and market to this important group. The report covers 10 major subject areas, including communication, content creation, fashion, activism and sports.

Take-Aways

  • Gen Zers feel at home online.
  • Gen Zers engage with online content in creative ways.
  • Gen Z culture reflects the direct influence of Black creators and Black culture.

About the Author

Tiffany Zhong is founder and investor at Pineapple Capital as well as founder and CEO of Zebra Intelligence, a platform that empowers creators to build businesses around their communities.