“Digital transformation“ may be the business world’s biggest buzzword, but not everyone is sure what it actually means. As Salesforce explains in a highly informative online paper, digital transformation doesn’t focus on technology per se but, rather, addresses the way people and business are using innovations to do things differently – whether they are organizing work processes or interacting with customers. The paper provides an excellent overview for everyone who wants to have a concrete understanding of the ubiquitously used phrase.
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Salesforce is a company that offers an integrated customer relationship platform.