Join getAbstract to access the summary!

Give to Grow

Join getAbstract to access the summary!

Give to Grow

Invest in Relationships to Build Your Business and Your Career

Bard Press,

15 min read
8 take-aways
Audio & text

What's inside?

You don’t need natural charisma to make sales or expand your network. Learn simple skills and habits to unlock your full potential.

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

7

Qualities

  • Applicable
  • Overview
  • For Beginners

Recommendation

Plenty of technically proficient people fail to grow their businesses because they lack the soft skills required to build relationships and take their careers to the next level. Business development consultant Mo Bunnell offers a framework to help you adopt the habits of top performers, cultivate deep and meaningful client relationships, and become indispensable to your clients and teams. Reader-friendly and high-impact, Bunnell’s book draws on his decades in business development and consulting to offer valuable techniques and insights that support growth and long-term success.

Summary

Invest in client relationships to unlock growth and drive long-term success.

If you want to achieve your full performance and growth potential, prioritize relationships — the foundation for building long-term success. Happily, you don’t need natural charisma to build successful client relationships. The Give to Grow framework guides you in the two components of high performance: “Doing the Work” by delivering the outcomes you promise to clients and “Winning the Work” by developing the relationship skills you need to win clients in the first place. When you learn how to woo clients and meet their expectations, you’ll grow your business faster than your competition — even those who might have more technical competence than you — and you’ll deliver more value for everyone involved.

Doing the Work is vital: You have to deliver on your commitments, keep up with developments in your field, manage your teams, and everything else that lands on your desk on a busy day. But to fulfill your potential, you also need to give attention to the often-neglected key to success: building relationships. Top performers distinguish themselves by their focus on long-term relationships. These...

About the Author

Mo Bunnell is the founder and CEO of Bunnell Idea Group, a consultancy helping organizations unlock high performance and growth, and the host of the Real Relationships Real Revenue podcast. His books include The Snowball System: How to Win More Business and Turn Clients into Raving Fans.

Comment on this summary