Summary of Access to Asia
Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
To build successful Asian business relationships, you must manage cultural complexities.
International etiquette consultant Sharon Schweitzer – writing with award-winning author Liz Alexander – provides simple, straightforward advice about cultural complexities and differences across major Asian markets. This clear, jargon-free and practical book helps you avoid giving inadvertent offense. Schweitzer frames her lessons around eight basic considerations. Her detailed information about social expectations includes charts, timelines and quizzes. She also explains what to do when negotiations or transactions hit rough spots. And she teaches, just as Mom did, that good manners matter everywhere. getAbstract recommends this easy-to-read guide to entrepreneurs, managers, negotiators, and anyone working with Asians or in Asia.
In this summary, you will learn
- What culture is and how it differs among Asian countries
- Why businesspeople must understand culture and cultural differences
- How to use proper protocol, lay the foundations of good business relationships and avoid violating cultural norms
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackAdvertising in ChinaTo sell your product in the world's biggest emerging market, you have to advertise – but if you already think China is a wild, wooly commercial frontier, just wait until you try marketing there.
Customers who read this summary also read
Penguin Group (USA), 2012
Oxford UP, 2015
Simon & Schuster, 2015
Howard W. French