Summary of China’s Mobile Economy

Opportunities in the Largest and Fastest Information Consumption Boom

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China’s Mobile Economy book summary
China’s surge in mobile means the world’s largest e-commerce economy is quickly becoming fully digitized.

Rating

7 Overall

8 Applicability

7 Innovation

7 Style

Recommendation

China’s surge in mobile means the world’s largest e-commerce economy is quickly becoming fully digitized. Author Winston Ma, a managing director of China’s sovereign wealth fund, the China Investment Corporation, describes the country’s turbocharged mobile e-commerce market and its ongoing technological revolution. getAbstract recommends his eye-opening report to anyone doing business with China, anyone who wants to and everyone working in e-commerce.

In this summary, you will learn

  • Why mobile e-commerce is burgeoning in China;
  • How “online-to-offline” (O2O) transactions create synergies in e-retail, online banking and other services; and
  • How major e-commerce providers are shaping the mobile marketplace in China.
 

Summary

At the Spring Festival marking the Lunar New Year, the Chinese traditionally give their relatives and friends hongbao – red envelopes filled with money – for good luck. In 2014 (the Year of the Horse), the Chinese e-commerce firm Tencent used its WeChat social network platform to create a digital...
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About the Author

Winston Ma is a managing director of the China Investment Corporation (CIC), the country’s sovereign wealth fund.


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