Discussing intrinsic differences inherent in certain groups can be uncomfortable, since it can sometimes wrongly assume a hierarchy of good-to-bad, and it can sound like stereotyping or even racism. Business psychologist Gurnek Bains keeps bias out of his in-depth analysis as he examines socioeconomic variations among national and regional populations. His research analyzes factors, some dating back thousands of years, which shape the “cultural DNA” of people from eight different regions. Human beings have a lot in common, yet people think in ways that are slightly but meaningfully distinctive. While many business books explore cultural differences in general, Bains digs deeper to explain the roots of those differences and to consider how they affect contemporary workplace diversity. getAbstract recommends his compelling scholarly research to all leaders and to anyone crossing virtual or physical borders for business or pleasure.
In this summary, you will learn
- What “cultural DNA” means;
- Why cultural DNA matters;
- What strategies will help you understand the cultural DNA of eight world regions; and
- How these insights can promote workplace diversity, interpersonal relationships and corporate global competitiveness.
About the Author
Gurnek Bains is the co-founder of Young Samuel Chambers, an international cultural consultancy. He also wrote Meaning, Inc.
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