Imagine a guidebook that helps you navigate the uncharted lands of strange cultures or, at least, cultures that seem strange to you. Author Brooks Peterson is less concerned with social advice than he is with explaining how to manage broad cultural differences and avoid cultural egocentrism. While he soundly reviews measures of cultural differences, such as cultural scales, he avoids delving into complex, abstract theories with little practical application. His clearly written book treats all cultures objectively, covering broad tendencies without venturing into cultural generalities. He alerts you to the nuances of other cultures and your own. getAbstract strongly recommends this book to anyone who interacts with the values of other cultures on a regular basis - and, these days, that’s just about everybody.
In this summary, you will learn
- The level of awareness you need to deal effectively with other cultures;
- That culture is like an iceberg because much more happens below the surface; and
- How to use cultural scales to distinguish the essential traits of various cultures.
About the Author
As founder of Across Cultures Inc., an international consulting firm serving global business, Brooks Peterson is the creator of a variety of tools designed to assist business leaders focused on the global marketplace. Peterson is an experienced cross-cultural trainer. He developed the widely used "Peterson Cultural Style Indicator."
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackDealing with Intercultural ConflictHow to adjust your assumptions so you can work with anyone, from anywhere (in other words, where they come from it's rude to be early to a meeting).
Knowledge PackIntercultural AwarenessIf you want to do business around the world, understanding each nation's business etiquette is the first step. And you can't get to the second step without it.
Customers who read this summary also read
FT Press, 2016
Ernest Gundling et al.
Gregory Kesler and Amy Kates