Summary of Global Call Centers

Achieving Outstanding Customer Service across Cultures & Time Zones

Nicholas Brealey Publishing, more...

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Global Call Centers book summary
To establish an offshore calling center, focus on finding a location, providing training and bridging cultural gaps.


7 Overall

8 Applicability

7 Innovation

7 Style


Author and educational consultant Erik Granered makes a sincere effort to bridge the divide between two distinct bodies of business expertise: what it takes to establish an offshore outsourcing endeavor and what it takes to operate a successful call center. This is a unique volume because it appeals to the strategic concerns of both corporate decision makers and call center executives on the front lines. Overall, however, Granered concentrates more on practical applications than on strategic matters. He acknowledges correctly that his treatment of broad cultural issues may sometimes sound simplistic. Even so, getAbstract considers Granered’s book to be a useful addition to any library on offshore outsourcing and strongly recommends it to managers and executives who are interested in outsourcing or call centers, or both.

In this summary, you will learn

  • How to establish a successful offshore call center
  • What elements most influence your customers’ experiences with your call center
  • How to train call center agents
  • How to work with the cultural aspects of offshore call centers


Outsourcing and Offshoring
The trend to offshore outsourcing addresses the classic business need to make your company leaner, faster, more flexible, more profitable and more efficient. If hiring an outsider for a task that was previously exercised in-house will save your firm money, you...
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About the Author

Erik Granered is a former developer and trainer with an international company’s European, Middle Eastern and African customer service operations. He is a consultant for Corporate University Enterprise, Inc., an educational consulting firm in Falls Church, Virginia.

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