Summary of Global Diversity

Winning Customers and Engaging Employees in World Markets

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Global Diversity book summary
Global business requires understanding employees and customers who are shaped by different cultures. Get savvy here.

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7 Overall

7 Applicability

7 Innovation

5 Style

Recommendation

Discussions about globalization invariably focus on its economic aspects, but the cultural impact on your multinational company is equally important. Even the best-intentioned managers can stumble while working with local employees and clients if the parties don't know what to expect from one another. Ernest Gundling and Anita Zanchettin cover what managers should know culturally to work in eight countries (each profiled by an expert with local experience). Their insightful analyses draw upon demographics, geography, history and the news to explore differences among and within national cultures, and to discuss corporate diversity in different settings. They suggest ways to win customers and engage employees, but if they fall short, it is in this tactical realm. If you have an ex-patriate assignment in China, Egypt, India, Japan, Mexico, Russia, the United Kingdom or the United States, getAbstract suggests reading the relevant chapter to get started on the road to cultural awareness and cross-cultural management.

In this summary, you will learn

  • How to understand cultural divergences between and within nations
  • How cultural differences are significant in eight emblematic nations
  • What six steps you can take to promote global diversity
 

Summary

Between and Within
Globalization focuses attention on the differences between nations, but profound cultural differences also exist within nations. Despite the general idea that many nations are adopting U.S. cultural norms and using English more often in commercial settings, current studies...
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About the Authors

Ernest Gundling is co-president and founder of an intercultural management consulting firm, where Anita Zanchettin is director of global inclusion. The firm manages global diversity issues including cultural assessment, systemic change and training. Dr. Gundling teaches at the Haas School of Business at the University of California, Berkeley.


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    Nathalie Jaumin 3 years ago
    Buenas tardes, para poser l'éros en mi IPad, descargue vuestra App y me ofrecian 6 resúmenes gratis. Los descargue siguiendo las instrucciones pero no consigo leerlos. Me interesa mucho vuestra oferta y antes de suscribir, me gustaría contrastar el resumen de un libro que ya he leído (uno de los 6 que descargue).
    Gracias por su ayuda,
    Nathalie Jaumin

More on this topic

Contained in Knowledge Pack:

  • Knowledge Pack
    Intercultural Awareness
    If you want to do business around the world, understanding each nation's business etiquette is the first step. And you can't get to the second step without it.

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