Summary of How to Say It: Doing Business in Latin America

A Pocket Guide to the Culture, Customs, and Etiquette

Prentice Hall Press, more...

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How to Say It: Doing Business in Latin America book summary
To forge better business relationships with Latin American partners and clients, learn the social customs.


8 Overall

9 Applicability

5 Innovation

8 Style


Conducting business in Latin America requires a solid understanding of local social customs. Be forewarned that outsiders may consider some business traditions inefficient. For example, long lunch breaks and frequent discussions of family matters are common elements of a typical workday. Resisting such traditions is impractical from a professional point of view. International commerce consultant Kevin Michael Diran warns that businesspeople from outside Latin America will struggle there unless they adapt to the cultural climate. His book provides a guide to acceptable business behavior throughout the region and includes detailed descriptions of the customs and common courtesies in 17 countries. getAbstract recommends this primer to readers who are interested in commercial opportunities in Latin America and want to learn more about how companies prosper there.

In this summary, you will learn

  • What steps to take to start conducting business in Latin America,
  • How to behave in order to win clients there and
  • What business etiquette prevails in Latin American countries.


Getting Started in Latin America
In Latin America, who you know may be as important as what you know. If you are planning to do business in the region, you should start by building a local social network. Executives in Latin America prefer face-to-face business meetings rather than long...
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About the Author

Kevin Michael Diran is a conference speaker, consultant and writer on international commerce. Diran lived and taught in Latin America for eight years. He earned his doctorate from Columbia University and a licentiate in philosophy from Pontifical Gregorian University in Rome.

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