Summary of The China Strategy
Harnessing the Power of the World's Fastest-Growing Economy
Copyright © 2010 by Edward Tse
Published by Basic Books, a subsidiary of Perseus Books LLC
“Dig the well before you are thirsty,” says the Chinese proverb. Plan your “China strategy” now – before it’s too late.
Perhaps Frank Sinatra’s familiar refrain needs a slight alteration to reflect the current reality: “If I can make it there, I’ll make it anywhere. It’s up to you”...China, China. No firm can afford to ignore China as a market, manufacturing base or source of competition. Management consultant Edward Tse’s wide-ranging viewpoint (Tse was born in Hong Kong but educated in the US) offers anxious businesspeople clarity and direction. He lucidly describes the forces he thinks will shape China’s future and illustrates how your business can prepare for this transformation. Although the book’s call to action – plan now for an unknown future – may overwhelm some readers, getAbstact recommends this overview of China’s shifting commercial climate to managers considering moving to China, those who are already active there, and those who realize the degree of China’s imminent influence and want to prepare for the turmoil ahead.
In this summary, you will learn
- What forces will drive change in China’s business arena
- How to plan your company’s “China strategy.”
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Knowledge PackAdvertising in ChinaTo sell your product in the world's biggest emerging market, you have to advertise – but if you already think China is a wild, wooly commercial frontier, just wait until you try marketing there.
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