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Good for Business
Book

Good for Business

The Rise of the Conscious Corporation

Palgrave Macmillan, 2010 more...


Editorial Rating

6

Qualities

  • Analytical
  • Concrete Examples
  • Inspiring

Recommendation

“The public has lost patience with corporations that treat people badly, damage the environment without concern or consequence, and line the pockets of their senior executives while taxpayers are losing their jobs and homes.” So say authors Andrew Benett, Cavas Gobhai, Ann O’Reilly and Greg Welch. People are demanding that companies contribute to the global good. Firms that refuse will suffer damage to their reputations and, ultimately, their bottom lines. getAbstract recommends this idealistic book to those who would bring about the “rise of the conscious corporation” – or, at least, to those who would like to head in that direction.

Take-Aways

  • Corporations generally have pursued profit without giving back to the global community.
  • A 2007 Gallup poll showed that consumers’ faith in Big Business has hit an all-time low.
  • The Internet gives consumers a voice and access to brand and product information.

About the Authors

Andrew Benett, Cavas Gohbai, Ann O’Reilly and Greg Welch also wrote The Future of Men, Buzz and Next: Trends for the Near Future.


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