- Concrete Examples
Many companies find that societal value ranks close to shareholder value. For some firms, doing good has become “the new cool.” Customers appreciate online shoe merchant Zappos for its wares and charitable work. Fashion brand Stone & Cloth donates to education programs in Africa. The Dulux paint company gives away paint to brighten gray urban areas. In this inspirational report, Afdhel Aziz and Bobby Jones detail what’s cool about goodness and what this trend portends for the future of commerce, philanthropy, and a kinder and more charitable world.
About the Authors
Afdhel Aziz is the founder and chief purpose officer at Conspiracy of Love, an international brand-purpose strategic consultancy. Peace First chief marketing and communications officer Bobby Jones leads the firm’s efforts to help young people in more than 100 countries create solutions to global and local problems.