Google Searches Its Soul

Article Google Searches Its Soul

Inside the Search Giant's Effort to Get More Diverse - and to Change the Way We All See the World.





  • Innovative
  • Applicable


In recent years, Silicon Valley workplace statistics show that tech companies increasingly find themselves inside a homogeneous bubble. In a Fortune magazine analysis, writer Ellen McGirt interviews Google employees to discover how the company is working to become a more inclusive employer, in part, to strengthen its competitive advantage. getAbstract recommends this article to everyone interested in Google, Silicon Valley and diversity issues.


Every year, Google handles 80% of all Internet queries, and its “consistent refinement of its algorithmic wizardry” has demolished competitors. But the company’s Achilles’ heel could be a lack of diversity. In 2016, the company’s US-based workforce was 71% male and 57% white. Asian employees made up one-third of the staff – but only 5% were Latino, 2.4% were black, 1.8% were mixed race and less than 1% identified as “other.”

So why is Google embracing change? After a series of stumbles, a PR boost could be one reason, while...

About the Author

Ellen McGirt covers issues of race, culture and inclusion for Fortune in a daily column called raceAhead.

More on this topic

Customers who read this summary also read

Infocalypse Now
The Secrets to Designing a Curiosity-Driven Career
The Future of Work Looks Like Staying Out of the Office
If You Cut Employees Some Slack, Will They Innovate?
The Internet Apologizes…
An Ethics Guide for Tech Gets Written With Workers in Mind

Related Channels

Comment on this summary