Gorillas Can Dance
Lessons from Microsoft and Other Corporations on Partnering with Startups
Lumbering giants can get nimble by partnering with start-ups.
The COVID pandemic solidified the global rise of two dramatically different types of businesses. One is the giant tech firm that has succeeded, but is left vulnerable by its success. The other is the scrappy start-up hoping to supplant the giant. In this guide, professor Shameen Prashantham poses a way for both to prosper, together. He details how giants can partner with – and learn from – upstarts.
About the Author
Shameen Prashantham is professor of international business and strategy and associate dean at China Europe International Business School in Shanghai. He has written several other books including The Internationalization of Small Firms: A Strategic Entrepreneurship Perspective.
In our Journal
2 months ago
Flying Blind Into Technical Deficit
Just because it ain’t broke doesn’t mean you shouldn’t fix it. Southwest Airlines (SWA) canceled more than 16,700 scheduled flights, stranding nearly 3 million travelers during a busy holiday weekend that brought a severe winter storm across the middle United States. Days after the storm passed, Southwest was still canceling flights. It’s not that they […]
11 months ago
Cautionary Tales from Companies That Squandered Their Market Lead
The future waits for no one. The Eastman Kodak company developed a digital camera in 1975, just at the birth of the personal computing explosion. Top executives decided to quash it, as they felt it would cannibalize its primary analog film processing business. As Paul B. Carroll and Chunka Mui write in Billion Dollar Lessons, […]
Comment on this summary