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Green Giants
Book

Green Giants

How Smart Companies Turn Sustainability into Billion-Dollar Businesses

AMACOM, 2015 more...

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Editorial Rating

8

Qualities

  • Applicable

Recommendation

Adherents of traditional business ideology say it can’t be done: You can’t make money and exercise a social conscience. Yet, nine unique billion-dollar businesses are proving them wrong. These “Green Giant” companies, including Tesla, Toyota, GE, Whole Foods and Nike, earn strong profits while helping to sustain the planet. Sustainability consultant E. Freya Williams identifies six characteristics of these successful green companies. Her examples and supportive documentation build a solid business case for placing purpose ahead of profit. getAbstract recommends her well-researched report to business leaders, social entrepreneurs and consumers interested in in the green business movement.

Take-Aways

  • “Green Giants” are successful, distinctive billion-dollar businesses or product lines with a commitment to sustainability and a developed social conscience.
  • Their purpose infuses every aspect of their work; profits enable their pursuit of purpose.
  • Green Giants produce innovative, desirable products; sustainability is an added benefit.

About the Author

E. Freya Williams, CEO of Futerra North America and co-founder of OgilvyEarth, was executive vice president of business and social purpose at Edelman, a communications firm. She also founded the publication, Mainstream Green.


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