Karen Rhorer – in a career that spanned management consulting and investment diligence as well as sales strategy at LinkedIn and DoubleDutch – learned one lesson the hard way. Early in her career, her start-up had to lay off 40% of sales staff after rapid growth proved unsustainable. Now Atrium’s customer success and sales strategy lead, Rhorer is seeing similar emphasis on aggressive growth in Silicon Valley start-ups that are risking expensive and painful mistakes. First Round Review’s article shares Rhorer’s expert recommendations to founders on scaling sales hiring, why sustainability matters and how to measure your company’s readiness for accelerated growth.
In this summary, you will learn
- Why sustainability matters,
- What factors affect the sustainability of user acquisition and
- How to measure your organization’s readiness for rapid sales growth.
About the Author
First Round Review, a publication of First Round Capital, delivers expert knowledge to transform the way people build technology.