Summary of Guerilla Marketing
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, 4th edition, by Jay Conrad Levinson. Copyright © 2007 by Jay Conrad Levinson. Published by Houghton Mifflin Harcourt. All rights reserved.
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When it comes to marketing, small businesses must adapt or die. In the face of a constantly changing media landscape, you’ll know exactly what to do to grow your business when you understand the foundational principles behind “guerrilla marketing.” Veteran marketer and guerrilla guru Jay Conrad Levinson offers evergreen advice and inspiration for marketing your company’s offering to potential customers, without breaking the bank.
About the Author
Jay Conrad Levinson created the bestselling Guerrilla Marketing series.
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