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Harvesting Intangible Assets
Book

Harvesting Intangible Assets

Uncover Hidden Revenue in Your Company's Intellectual Property

AMACOM, 2011 more...


Editorial Rating

8

Qualities

  • Applicable

Recommendation

Attorney and author Andrew J. Sherman approaches business using a simple, attractive metaphor: Businesspeople are farmers – or, at least, they should be. Entrepreneurs and executives should take a long-range, comprehensive approach to their endeavors, and recognize that time and acquired knowledge play large roles in profitability. Sherman overworks his symbolism, threatening to exhaust its soil, but his images of planting, toiling and reaping succeed as reminders of the approach he wants readers to take. getAbstract recommends his counsel to innovators and those managing innovation, and to leaders seeking a unified organizational vision.

Take-Aways

  • Everyone in business is a farmer, looking to reap profits from innovation.
  • Businesspeople should adopt a farmer’s methodical, holistic, long-term perspective.
  • More and more of a company’s value lies in its intangible assets, so use those assets to spark new ideas and generate new income streams.

About the Author

Andrew J. Sherman is a partner in the Jones Day international law firm and the author of Raising Capital and Franchising & Licensing.