Sarah Mason, a Lyft driver and sociologist, forensically examines management controls in the ride app industry. Based on her personal experience, she shows how companies like Lyft use gamification to motivate drivers. Your driver is actually playing a game – and may be hooked.
In this summary, you will learn
- Why gamification is an important management tool,
- How it can help worker retention in low-paying industries and
- Why believing you’re able to trick the system is part of the game.
About the Author
Sarah Mason is a Lyft driver and a graduate student studying platform-mediated labor at the University of California.