- Eye Opening
- Insider's Take
Sarah Mason, a Lyft driver and sociologist, forensically examines management controls in the ride app industry. Based on her personal experience, she shows how companies like Lyft use gamification to motivate drivers. Your driver is actually playing a game – and may be hooked.
About the Author
Sarah Mason is a Lyft driver and a graduate student studying platform-mediated labor at the University of California.