Summary of Hit Makers

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

Hit Makers summary
Start getting smarter:
or see our plans

Rating

10

Qualities

  • Analytical
  • Innovative
  • Applicable

Recommendation

You may assume that ideas rise to popularity through countless human interactions. If so, you’ve fallen for the “viral myth.” In his best-selling book Hit Makers and this shrewd, useful lecture with the same title, Atlantic editor Derek Thompson explains why people “equate volume with veracity” and how broadcasters can make it seem that a viral idea has spread socially. getAbstract widely recommends this modern-day guide to making or understanding a “hit.”

About the Speaker

Atlantic senior editor Derek Thompson writes chiefly about economics and the media.

 

Summary

People are sentimental about “hits” – the films, memes and music they enjoy most. Though modern culture pushes what’s trendy and fresh, the human mind seeks the familiar and scorns the glaringly new. A hidden nostalgia often informs consumers’ enjoyment of new products. Thus, “familiarity over novelty” is the first tenet of popularity. The second tenet is that distribution outweighs substance. “Viral” is a deceptive label for popular content. Viruses pass between individuals, gathering speed across a million one-to-one interactions toward pandemic. The “viral myth” says that ideas follow a similar course to fame. In fact, they spread...


More on this topic

Customers who read this summary also read

Leveraging Privilege for a Greater Good
8
Facebook and the Future
8
There Are Basically No Starbucks on This Continent. Here’s What Went Wrong.
8
Where Dunkin’ Went Wrong in India
7
Customer Expectations Push Brands to Do Better
7

Related Channels

Comment on this summary