Summary of Hot Prospects
Copyright © 1986, 1997, 2008 by Bill Good
Reprinted by permission of Scribner, an Imprint of Simon & Schuster, Inc., N.Y.
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If you want to learn how to cook, watch old reruns of Julia Child on TV. If you want to learn how to handle a racecar, enroll in NASCAR champion Dale Jarrett’s driving school. And if you want to learn almost everything about sales prospecting, read Bill Good’s durable book on the topic. It’s a classic. Good is a noted authority on selling – on sales prospecting, in particular – and colleges, trade schools and sales seminars teach his techniques. If you search for his name and the word “sales” on the Internet, you will get more than 40,000 hits. A master sales trainer, Good fully details his sales lead and prospecting program in this popular book, now updated with information on how to use e-mail, the Internet and other technology to enhance your prospecting efforts. If you sell or manage salespeople, getAbstract recommends reading this book – it’s a Good thing.
In this summary, you will learn
- What differentiates the “old” from the “good” way of selling
- How to generate leads
- How to qualify and develop prospects
About the Author
Career salesman Bill Good is founder and chairman of Bill Good Marketing.