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According to an old adage, “trust takes years to build, seconds to break and forever to repair.” So how did Airbnb co-founder Joe Gebbia surmount this truism to inspire people to open their homes to strangers? He designed a reputation system that builds trust among users. In his measured talk, Gebbia describes how great design can demolish barriers. getAbstract believes that with careful application, Gebbia’s clever trust model is replicable across myriad industries.


After graduating from design school, Joe Gebbia held a yard sale, where he struck up a conversation with a man looking for some art. The man was touring the country and didn’t have a place to stay that night. Gebbia invited the man to his house to sleep on his airbed but later grew nervous. He worried that he had just let a psychotic killer into his home. The night passed uneventfully, and Gebbia remains friends with his unexpected visitor. Two years later, Gebbia found himself jobless and living in San Francisco. When his rent increased, Gebbia suggested to his roommate, Brian Chesky, that they rent out their apartment to designers attending...

About the Speaker

Designer Joe Gebbia co-founded Airbnb and is the company’s chief product officer.

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