- Well Structured
- Concrete Examples
Sliced bread came about in 1928 in Missouri. Matt Ridley argues that’s not incidental. Specific circumstances made the time and location ripe for this innovation. The award-winning author explores the factors that enable innovation, the conditions that foster it and the elements that make people receptive to it. Ridley demonstrates, through myriad examples, the power and lasting impact innovation brings to society in improving the way people farm, eat, communicate and live.
About the Author
Matt Ridley is the award-winning author of several books, including The Evolution of Everything: How New Ideas Emerge. He has also written for The Wall Street Journal and the UK newspaper The Times. He is a member of the House of Lords.