Hunting for bargains online has become one of America’s most popular pastimes. But as economics writer Jerry Useem suggests in The Atlantic, online retailers have turned the tables and now look for the best deals from customers. The availability of vast amounts of consumer data has led economists to develop new software capable of turning online data into new pricing strategies to outsmart shoppers. getAbstract recommends Useem’s eye-opening article to retail professionals and unsuspecting consumers.
About the Author
Jerry Useem is a contributing editor at The Atlantic. He has covered business and economics for The New York Times, Fortune, and other publications.