Franck Frommer, an expert in the field of communications, has written a passionate book about – of all the unexpected topics – PowerPoint. He recognizes the program’s usefulness, technical excellence, flexibility and pervasive applicability, even as he criticizes its impact on the way people perceive, transmit and think about information. Part of his concern is that the program’s popular utility makes it ubiquitous and, thus, problematic. Though he may take his dismay a bit far when he holds PowerPoint solely responsible for the “dumbing down” of society, Frommer makes an interesting argument about the program’s effect. If you think PowerPoint – or any computer program – is totally harmless, think again. Frommer walks the reader through the history of PowerPoint and demonstrates how “PowerPoint thinking” has infiltrated business, education and government. He gets a little steamed up, and, while he doesn’t really tell you how to use this tool more effectively, he does offer an original line of thought. getAbstract suggests this book to business managers, human resources directors and communications personnel. You’ll still need PowerPoint to do all the things it is good at, and you’ll still use it, but you’ll think about it differently.
About the Author
After 12 years in journalism, Franck Frommer went to work in communications and technology. He originally wrote this book in French; George Holoch did the translation.
Comment on this summary
6 years agoLet's be honest here. If PowerPoint has any merits or demerits,it rests with the user. I have serious problems with Franck Frommer's treatise as he has particularly taken a one-sided stand regarding an extremely useful tool. The usefulness of any tool rests with the end user. If I consider all the useful things I do with PowerPoint I start to wonder if I could ever do so much without it. It does not have me,I have it and to the extent I make it useful will it remain so. It is same way we blame money for societal problems,whereas the problem is the way we access,distribute and use it. So please let's put the blame where it belongs.
7 years agoAs I always said: Somebody who really has a point doesn't need PowerPoint to make it.