- For Beginners
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Franck Frommer, an expert in the field of communications, has written a passionate book about – of all the unexpected topics – PowerPoint. He recognizes the program’s usefulness, technical excellence, flexibility and pervasive applicability, even as he criticizes its impact on the way people perceive, transmit and think about information. Part of his concern is that the program’s popular utility makes it ubiquitous and, thus, problematic. Though he may take his dismay a bit far when he holds PowerPoint solely responsible for the “dumbing down” of society, Frommer makes an interesting argument about the program’s effect. If you think PowerPoint – or any computer program – is totally harmless, think again. Frommer walks the reader through the history of PowerPoint and demonstrates how “PowerPoint thinking” has infiltrated business, education and government. He gets a little steamed up, and, while he doesn’t really tell you how to use this tool more effectively, he does offer an original line of thought. getAbstract suggests this book to business managers, human resources directors and communications personnel. You’ll still need PowerPoint to do all the things it is good at, and you’ll still use it, but you’ll think about it differently.
About the Author
After 12 years in journalism, Franck Frommer went to work in communications and technology. He originally wrote this book in French; George Holoch did the translation.