The pandemic has changed a lot of things, including the way people view online content. 2020 was the year of the video, with total view time shooting through the roof and social media users clamoring for more. So how can you cash in on a trend that will almost certainly extend beyond 2021? Entrepreneur offers tips for making the most of your brand’s video content.
Half of gen Z and millennials claim they “couldn’t live without” video content.
A survey conducted by YouTube tells a story you probably already know – the younger generations are passionate about their video content, with fully 50% of younger respondents saying they find video content to be necessary to their quality of life. Another survey by Oberlo revealed that 54% of those surveyed would welcome more video content from their favorite businesses and individuals.
The types of video content that consumers prefer are in constant flux however, and brands need to keep up with the trends to stay visible, relevant and well-liked.
Shorter videos are king.
According to Charisse Yu, a former reporter turned recipe...
Chidike Samuelson is a lawyer, entrepreneur, author and freelance writer specializing in content creation.