Shakespeare’s Hamlet offered this sage counsel: “Know thyself and to thine self be true.” If you don’t understand what makes you uniquely you – if you don’t know yourself – how can others perceive what you offer? For professionals and companies, being the distinctive exception means delivering increased, genuine value to your clients or customers. Branding expert Sally Hogshead shows you how to learn who you are and how the world sees you. She helps you identify your specific, powerful “Fascination Advantages” – your most effective personality traits – and explains how best to present yourself to others based on those advantages. While this level of self-inspection and self-promotion may seem a little over the top, the tools Hogshead offers are very useful, including a code that provides a free Fascination Advantage assessment. getAbstract recommends her self-appraisal strategies to readers who want to identify and leverage their personal strengths.
About the Author
Sally Hogshead is CEO and founder of How to Fascinate.com, a consultancy and website aligned with this New York Times and Wall Street Journal bestseller. For your sample test, go to: howtofascinate.com/YOU.
Comment on this summary
3 years agoVery well authored, anyone at any level can relate and draw what he/she is for work further. Highly recommend. :)
8 years agoCan't do any harm!
9 years agoGreat Book. Evaluate yourself. Take action with your plans to make a difference, do those things you believe to be important "YOU"A positive atittude makes undertaken into opportunities. Be humble.Be yourself. Rosalia Silva