For enterprises that want to survive more than a few years, digital transformation can hold the key to continuing relevance. These transformations can represent exciting, high-impact opportunities for enterprises and their leaders. But they often fail for reasons that might not appear obvious. Brian de Haaff, CEO of Aha! – a maker of product roadmap software – zeroes in on one common source of failure in digital transformations: the difficulty of gaining buy-in from stakeholders who don’t see the long-term benefits of investments in transformation.
About the Author
Brian de Haaff is the co-founder and CEO of the product roadmap software maker Aha! and the author of Lovability.