Join getAbstract to access the summary!

How to Build a Digital Transformation Roadmap

Join getAbstract to access the summary!

How to Build a Digital Transformation Roadmap

Aha!Blog,

5 min read
5 take-aways
Audio & text

What's inside?

How can you justify investments in digital transformation that will only yield rewards in years?

auto-generated audio
auto-generated audio

Editorial Rating

8

Qualities

  • Innovative
  • Applicable
  • Engaging

Recommendation

For enterprises that want to survive more than a few years, digital transformation can hold the key to continuing relevance. These transformations can represent exciting, high-impact opportunities for enterprises and their leaders. But they often fail for reasons that might not appear obvious. Brian de Haaff, CEO of Aha! – a maker of product roadmap software – zeroes in on one common source of failure in digital transformations: the difficulty of gaining buy-in from stakeholders who don’t see the long-term benefits of investments in transformation. 

Summary

Digital transformation represents a major change for a business, one that can position the enterprise to reap rewards years into the future. High-impact initiatives like these can make dramatic improvements in customer experience, and they represent exciting challenges for the implementing team. For the leader, making a major impact on a business can give a real thrill. Successful enterprise digital transformations depend on leadership by bold forward thinkers who can execute goals in both the present and the future at the same time.

...

About the Author

Brian de Haaff is the co-founder and CEO of the product roadmap software maker Aha! and the author of Lovability.


Comment on this summary