- Concrete Examples
Silicon Valley’s culture harbors a fascination with unicorns – start-ups valued at $1 billion or more. But longevity is another measure of greatness, and it is even more rare. In this episode of the Masters of Scale podcast, Reid Hoffman looks at companies that have managed to stick around for more than a century. Italy’s car manufacturer Fiat exemplifies the companies Hoffman regards as “phoenixes.” His conversation with Fiat chairman John Elkann reveals the ingredients that help companies thrive long-term.
About the Podcast
Masters of Scale is an original podcast hosted by LinkedIn co-founder Reid Hoffman. John Elkann is the chair and CEO of Exor, the investment company managed by the Agnelli family. He chairs the automaker and its brands, including Chrysler, Dodge, Jeep, Maserati and, of course, Fiat.
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