![How To Flip The Script With Anti-Goals And Achieve Things Faster](/summary-img/48030-LMGAM6BC.jpg?h=M&b=0)
Recommendation
The human brain prioritizes survival above achievement. Thus, fear is naturally more compelling than hope, and loss is a more potent motivator than gain. Executive coach Supriya Venkatesan recommends leveraging this human weakness to help you reach your objectives. Counterintuitively, by working toward your “anti-goals,” your ultimate goal might just be within reach.
Summary
About the Author
Executive coach and serial entrepreneur Supriya Venkatesan is the founder of Samskara, a leadership coaching company that employs neuroscience tools to unlock individual potential.
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