How to Gain and Develop Digital Talent and Skills
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How to Gain and Develop Digital Talent and Skills

The ‘New’ New Way of Working Series

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New digital technologies will continue to transform the business landscape, but the talent market isn’t keeping up. Skilled digital workers are scarce, such that a third of tech positions will be vacant in 2020 because there aren’t enough qualified people to fill them. Larger companies are scrambling to attract tech-savvy talent, but digitally skilled people appear to be gravitating toward smaller companies with fewer than 10,000 employees. In this report, the Boston Consulting Group offers a guide for assessing a company’s digital needs and then hiring and retaining digital talent.

Summary

Digital transformation requires skill in six specific areas. 

To successfully make a digital transformation, first you must know who to hire. Most companies require six types of digital talent: 1) digital business experts, who conceptualize new digital business models; 2) digital marketing experts, who reach out to customers through diversified digital channels; 3) digital development experts, who develop those digital channels; 4) digital analytics experts, who examine data to understand client needs; 5) Industry 4.0 experts, who collaborate with manufacturing to generate new products; and 6) experts in new ways of working, who work to enhance company culture and efficiency. Within these six areas are 20 digital profiles...

About the Authors

Rainer Strack, Susanne Dyrchs, Ádám Kotsis and Stéphanie Mingardon are professionals with the Boston Consulting Group.


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