No business was fully prepared for the COVID-19 pandemic or lockdown. The disruption was sudden and global, and the threat isn’t over yet. As most businesses scramble to find a new “business as usual,” consider that now might actually be the most opportune moment to innovate. Jacob Morgan, host of The Future of Work podcast talks with Trendhunter.com CEO and author Jeremy Gutsche about the ways that innovation is born out of chaos. Gutsche offers practical advice for changing perspective to see opportunities. Some of the most successful companies in the United States started up during recessions, including Burger King, Disney and Fortune magazine. Now might be the turning point for smaller but daring companies to make their mark.
About the Podcast
Jacob Morgan hosts The Future of Work podcast. Jeremy Gutsche is CEO of Trendhunter.com and author of Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change and Create the Future: Tactics for Disruptive Thinking.