Protecting the environment is often seen more as a “nice-to-have” than something that needs to be prioritized. Global funding for protecting biodiversity falls woefully short of what is actually required. For this initiative to be successful, the private sector needs to step up. But how do you encourage business to adopt a goal that does not seem to have any immediate pay-offs? Anyone interested in finding a workable way to protect the global ecosystem should read this article.
In this summary, you will learn
- What measures are currently in place to protect biodiversity,
- What measures are needed to bring biodiversity conservation to an acceptable level, and
- Why and how the private sector should get involved.
About the Authors
Edward B. Barbier is a professor at Colorado State University and a senior scholar in the School of Global Environmental Sustainability. Joanne C. Burgess is an assistant professor in the Department of Economics. Thomas J. Dean is a professor of Entrepreneurship and Sustainable Enterprise.