Protecting the environment is often seen more as a “nice-to-have” than something that needs to be prioritized. Global funding for protecting biodiversity falls woefully short of what is actually required. For this initiative to be successful, the private sector needs to step up. But how do you encourage business to adopt a goal that does not seem to have any immediate pay-offs? Anyone interested in finding a workable way to protect the global ecosystem should read this article.
About the Authors
Edward B. Barbier is a professor at Colorado State University and a senior scholar in the School of Global Environmental Sustainability. Joanne C. Burgess is an assistant professor in the Department of Economics. Thomas J. Dean is a professor of Entrepreneurship and Sustainable Enterprise.
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