Summary of How to Transform Apocalypse Fatigue into Action on Global Warming

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

How to Transform Apocalypse Fatigue into Action on Global Warming summary
Start getting smarter:
or see our plans




  • Scientific
  • Applicable
  • Inspiring


Climate change can leave people feeling helpless and hopeless. Yet public engagement is crucial to solving the problem. TED speaker Per Espen Stoknes creatively weaves together findings from psychology and economics to show how addressing people’s mental barriers to climate action will help overcome their inertia. Whether you’re already a climate change activist or have succumbed to some of the “inner defenses” Stoknes identifies, getAbstract believes you’ll find his talk stimulating and relevant.

About the Speaker

Per Espen Stoknes directs the Center for Green Growth at the Norwegian Business School in Oslo.



Tackling global warming requires that people support climate-friendly policy and change their behaviors. Yet climate advocates’ dry statistics and doomsday scenarios aren’t engaging the public. Psychology and social science reveal “five inner defenses” people use to disengage from the problem. Transform each defense into a research-backed solution:

  1. Distance” – Climate change discussions often describe far-off places, such as the warming Arctic. They refer to distant times, such as 100-year projections. The threat doesn’t seem imminent or within people’s range of influence. Individuals feel powerless and irrelevant. The solution is to make green behaviors a social...

More on this topic

Customers who read this summary also read

Political Will Is a Renewable Resource
End Times

Related Channels

Comment on this summary