The Netflix drama House of Cards is a huge hit, while Amazon’s Alpha House was a flop. Data scientist Sebastian Wernicke attributes Netflix’s success to combining data and human brainpower to create the show, while Amazon relied exclusively on data analysis. He warns against making purely data-driven decisions, a growing trend across sectors. getAbstract urges corporate decision makers to heed this significant warning but also notes that House of Cards was a hit British miniseries in the 1990s, which mitigated the risk for Netflix.
In this summary, you will learn
- How TV producers at Amazon and Netflix use data to create programming,
- Why data analysis alone doesn’t guarantee the best results, and
- Why the human brain remains the best decision-making tool.
About the Speaker
Sebastian Wernicke heads the data science department at Solon, a Munich-based management consultancy.
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Comment on this summary
3 years agoVery interesting - this article should also reinforce the voice of customer is pertinent. Listen to what customers are saying not just what they are doing (clicking on)